Part of what makes sports compelling is their ability to build a connection. People watch them to root for their favourites, or for tribalism, or to see some kind of worldview ratified. The reasons go on, but surprisingly few of them are really rooted in a pure mechanical interest in seeing people toss balls around, or hit each other or whatever.
With most of the world being locked in their homes, the sense of connection is at a premium right now, and the UFC is trying to capitalize. Its recent three event run in Jacksonville, Florida represented the first major sporting events out of the gate in the US, and can be interpreted from two angles: as the product of can-do entrepreneurial spirit, or a vile love of profit at all costs.