The latest fad in speculative investing is here, and it’s already finding a place in the MMA market. Non-fungible Tokens (or NFTs for short) are essentially claims of rights ownership over digital media and artwork. At the sports level, they’ve become something like digital trading cards.
While people can (and will) reproduce the images, videos, or audio files associated with NFTs, whoever owns the thing itself can claim ownership of said content (although the artist who produced it retains copyright and reproduction rights). Basically, (as far as I can tell) it’s like buying a painting, but instead of the painting sitting on your wall, it sits on someone else’s server.