LAS VEGAS and CHICAGO – UFC®, the world’s premier mixed martial arts organization, and two Kraft Heinz Company brands, Oscar Mayer P3 and DEVOUR, today announced a comprehensive multi-year partnership that expands on the innovative marketing relationship the companies began last year. The DEVOUR™ frozen food brand has been named "Official Frozen Meal of UFC," joining Oscar Mayer P3 Portable Protein Pack, which was named “Official Protein Snack” of UFC in 2018. Both designations are new and mark exclusive sponsorship categories for UFC.
DEVOUR™ launched in 2016 with the mission to shake up the frozen aisle by taking an unapologetic stand for mouthwatering, craveable frozen foods.