Alliance MMA, which boasts multiple promotions under its umbrella, is going public with its stock.
According to a report from CNN Money, the company “will close its initial public offering and start trading at $4.50 a share on Thursday.” Alliance MMA expects to profit from fights, sponsors and a video production company, according to the report.
Alliance MMA’s website states that it “is a mixed martial arts organization offering the premier developmental league for aspiring mixed martial arts (MMA) fighters to advance to the sport’s highest level of professional competition. Alliance MMA’s mission is to identify and cultivate the next generation of Ultimate Fighting Championship (UFC) and other premier MMA promotion champions.