Derrick Lewis continues to build his brand in the Ultimate Fighting Championship, and that brand is about to impact his bottom line in a big way.
The popular heavyweight, who boasts nearly a million and a half followers on Instagram, has now earned himself a shot at the title against champion Daniel Cormier after his come-from-behind knockout victory over Alexander Volkov earlier this month at UFC 229. His post-fight interview with UFC color commentator Joe Rogan where he claimed his “balls [were] hot” definitely earned himself more followers going into the high-profile bout with Cormier.