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When Dazn announced it was expanding its service to the United States on May 8, 2018, many were skeptical as to how the over-the-top streaming platform would perform with American consumers.
Lacking the rights to broadcast most popular sports within America’s borders, the Perform Group affiliate opted instead to enter the world of combat sports, signing a five-year deal with Bellator MMA and inking exclusive contracts with popular boxers Saul “Canelo” Alvarez and Gennady Golovkin.