BOOOOOOM!!!!! Boxing here we come pic.twitter.com/XBRBT5mr3P
— danawhite (@danawhite) March 5, 2025It isn’t exactly Zuffa Boxing, but after years of speculation, UFC CEO Dana White is finally getting directly involved with the Sweet Science.
The new boxing promotion comes from a partnership between TKO Group Holdings — the parent company of the UFC and WWE — Turki Alalshikh and entertainment congomerate Sela.
“We have just done a deal to start a new boxing league with Turki, who absolutely loves the sport of boxing,” White said in a video on social media.