For the past couple of years, the UFC president has teased an eventual move into boxing with plans to launch a promotion tied to Zuffa, which is the parent company to the UFC under current owners Endeavor.
White has never been shy about expressing his opinions with the problems he’s seen in boxing while remaining a loyal fan to the sport his entire life.
Now he plans on using a more UFC-centric model for Zuffa Boxing and White now has a targeted launch date for the promotion later this year.
“I’ve hired a guy to come in and run the boxing side,” White said recently.