Dana White isn’t ready to give up on making the most of his biggest star’s drawing power.
The UFC president and his promotion have already made financial concessions to go forward with this weekend’s UFC 249 card in Jacksonville, Fla. No fans will be in attendance at VyStar Veterans Memorial Arena due to coronavirus precautions. The venue will only be populated by a limited number of staff and media, as well as the fighters and their coaches.
That means zero dollars in ticket sales for the UFC, which already held a show with no fans in March when UFC Brasilia underwent changes at the last minute in reaction to the COVID-19 outbreak.