When Conor McGregor’s UFC 223 bus attack last April took place, company president Dana White branded it as a “criminal, disgusting” act that “made him sick.” The UFC, however, has had no problems including videos of the attack into their promotional materials to build up UFC 229.
So when a reported asked White during the UFC 229 press conference on Thursday if it was difficult for the company to include these clips into the promo videos, the UFC executive had this to say.
“Not tough at all,” White said. “It’s part of the storyline. It is what it is.