It is no secret that UFC president Dana White is a man passionate about the sport of mixed martial arts. In 2001, White, along with childhood friends Lorenzo and Frank Fertitta put all their money in to purchase the struggling company from then owner Semaphore Entertainment Group (SEG).
The UFC did skyrocket into mainstream recognition in its 15 years under the Fertittas and Zuffa LLC. In July of 2016, the company was sold to WME for $4 billion, in which White reportedly made $360 million. Yet despite his monetary success among others, the brash UFC executive says it is the last thing on his mind.