Promoters promoting as promoters do.
UFC President Dana White is all about selling you his product. And when he sells you that product, he’ll sometimes make some guarantees that downright seem insane. For example, yesterday during a media event to hype Saturday’s UFC 187 card, Dana put the “guarantee stamp” on a fight between Ronda Rousey and Cris Cyborg to do 2 million buys on pay-per-view.
Say what?
“I think that’s why the fight is so exciting. There’s no denying that Cyborg is a beast. She’s tough and many people, including myself, believe that Ronda’s the best in the world and the best female fighter ever.