Earlier in the week, Dana White claimed that 2017 “will be the biggest year” in UFC history. This was a bit of a head-scratcher for many, because if you look at estimates of the UFC’s pay-per-view sales, the numbers from 2017, are lower compared to both 2016 and 2015.
The UFC President still doubled down on these statements, saying that people just don’t know what’s going on behind the scenes.
“Whose indications are that? People who don’t know what the f—k they’re talking about,” White said following UFC 217, which he claims did well over a million pay-per-view buys.