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Dana White denies report claiming the UFC is for sale: 'The ESPN story is overblown'

On Tuesday night, ESPN.com’s Darren Rovell released a report claiming that Zuffa LLC is currently in ‘advanced talks’ to sell the business they have been handling since the early 2000’s.

"At least four bidders are believed to have submitted bids for the organization, including WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group. The winning bid, should things proceed, is expected to be for a valuation between $3.5 billion and $4 billion, multiple sources with knowledge of the negotiations told ESPN.com."

According to UFC president Dana White, there is no truth to the matter.