Last weekend’s UFC Busan was the company’s final event of 2019, and with their schedule complete for the year, Dana White took to social media to talk about their numbers. According to the UFC President, 2019 was their “biggest year” to date.
White didn’t specify which category they broke records in, but it’s most likely not in terms of pay-per-view buys, but from total revenue and EBITDA. While outside estimates on PPV numbers are hard to come by these days — thanks to them now handling all of that through ESPN+ — they reportedly had a pretty down year in that one metric.