Many would argue that MMA has surpassed boxing in terms of popularity and relevance. The once most prominent form of prizefighting has now taken a backseat to a more “exciting” sport, largely thanks to the UFC.
Many would also credit company president Dana White and his then partners the Fertitta brothers for MMA’s rise to prominence. Two decades after he bought the company, White is perfectly content about things turning out the way he intended them to.
“When me and my partners got into this 20 years ago, our goal — and what has remained my goal — is to build this sport into the biggest sport in the world,” White said in his recent appearance on The Fight with Teddy Atlas.