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Cyborg vs. Holm looks to have been third-biggest PPV of 2017

UFC 219, built around what looked to be the biggest marquee women’s fight UFC could put together, Cris Cyborg vs. Holly Holm, is estimated at doing 340,000 to 380,000 buys based on preliminary numbers..

The number would be the third-biggest of 2017, trailing only fights headlined by Daniel Cormier vs. Jon Jones and Michael Bisping vs. Georges St-Pierre.

The number is significant because even though Ronda Rousey had proven a women’s fight could be a blockbuster as a pay-per-view main event, the jury was very much out regarding if anyone but Rousey could pull it off.