The UFC has revealed its first global fight kit partner.
On Wednesday, the promotion announced that they will be partnering with Crypto.com on a long-term basis where the cryptocurrency site - the first of its kind to partner with the UFC - will have their branding on on athlete’s fight kits in competition, as well as the corners for the fighters.
Sportico is reporting that the partnership is a 10-year deal for $175 million.
The new fight kits are set to be revealed at Saturday’s UFC 264 event, which will be headlined by the third meeting between Dustin Poirier and Conor McGregor.