During the lead up to UFC 190, Ronda Rousey made the term DNB or 'Do Nothing Bitch' popular, when she spoke about what she believes a woman's body should or shouldn't look like.
The UFC bantamweight champion even started selling limited edition DNB shirts. It has totaled to about 30,000 orders in less than a week, with part of the proceeds going to charity "for their work in mental health services & for women with body image Issues".
Cris Cyborg has since used the term against Rousey, while calling her out and responding to her recent statements about the match up.