Following his boxing megafight with Floyd Mayweather Jr. last summer, Conor McGregor revealed he planned on creating his own brand of Irish whiskey.
The former UFC lightweight and featherweight champion created his popularity in large part because he backs up his talk with action, so it should be no surprise that just over a year later, the Dublin native’s whiskey brand is now a reality.
Monday, McGregor announced the unveiling of his Proper Twelve whiskey brand via Instagram.
“Born and bred in the Dublin suburb of Crumlin, Dublin 12. Proper Twelve is who I am,” McGregor stated.