Midway through their UFC 229 main event, Khabib Nurmagomedov was slamming Conor McGregor with brutal ground and pound, all while screaming “let’s talk now!” as retribution for months of smack talk. Although he seems to deny this now, the badly beaten Irishman was also heard saying the now infamous line “it’s only business,” in between rounds.
A post-fight brawl also ensued shortly after Khabib got the submission finish, with the lightweight champion later admitting that he wasn’t happy about McGregor dragging in his religion, country and even his family during the trash talk and “marketing” for the contest.