Conor McGregor was in Las Vegas for UFC 200 when news broke that would alter the landscape of the sport forever. Just days after the bicentennial event, the UFC completed paperwork on a landmark $4 billion sale that transferred primary ownership of the organization from brothers Lorenzo and Frank Fertitta to an investment group led by talent agency WME-IMG.
The $4 billion price tag was instantly historic, a number so big it marked the biggest franchise sale in sports history, and McGregor couldn't help but admire what the Fertitta brothers had accomplished in just 16 short years since purchasing the struggling UFC for $2 million from founding company SEG.