Conor McGregor has been the face of Whisky brand Proper 12 since 2021. But after McGregor was found liable by a civil jury in a case in which a woman said McGregor sexually assaulted her in a hotel room in December 2018, the whisky brand has decided to drop the former champion effective immediately.
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“Since 2021, Proximo Spirits has been the 100 percent owner of Proper No. 12 Irish Whiskey,” the company told the Irish Independent. “Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand.”
The High Court in Dublin ordered him to pay the complainant 248,000 euros, or around $257,000.