Conor McGregor, the #6 ranked UFC lightweight, has recently liquidated some of his holdings in his whiskey company Proper No. Twelve. The New Jersey-based liquor distributor Proximo Spirits will become the majority shareholder, while McGregor will maintain a stake in the company and will continue in his capacity of brand ambassador.
“I founded Proper No. Twelve less than three years ago and today it has become a shining star in the spirits industry,” McGregor said in a press release. “This agreement is exciting for my partners and me, and the potential is limitless! Our vision is for Proper No.