UFC star Conor McGregor will have a new source of income after launching "Proper No. Twelve" Irish whiskey, according to Ruairi Cotter of The Sun.
After originally wanting to name the brand "Notorious" after his nickname, he gave up on a trademark dispute and instead landed on something more personal.
"I come from a place called Crumlin, in Dublin 12," McGregor explained. "It's a place dear to my heart. It's where I learned how to fight, it made me who I am today. It's a place I'm still very much a part of every single day of my life.