A year ago, former UFC champion Conor McGregor launched Proper No. Twelve, his very own Irish whiskey product. While it did garner mixed reviews from consumers, he did achieve success from it through “The Notorious” brand alone.
To celebrate the first anniversary of Proper No. Twelve, McGregor is set to donate up to $1 million to first responder organizations. The amount will be coming from the sale of every case.
Happy 1st birthday to @properwhiskey!!! What a journey it has been so far!
We are now in 8 countries to date, with many more planned for 2020!