He may not be winning many fights these days – or even fighting much at all, for that matter – but there’s no question that Conor McGregor remains one of the world’s biggest combat sports stars. Each of his past three PPV events have sold exceedingly well, with his trilogy bout against Dustin Poirier last July reportedly coming in at 1.8 million buys.
And that’s the kind of math that, wins or no, is going to keep the ‘Notorious’ Irishman’s name at the front of UFC title conversations. Even coming off a pair of decisive losses.
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