Nate Diaz was launched into further superstardom right after his UFC 196 win over Conor McGregor five years ago. You can probably say the same thing about Khabib Nurmagomedov for his UFC 229 win over “The Notorious” in 2018, although the now-infamous post-fight brawl also likely played a role in the massive rise in his stock.
Dustin Poirier, the third man to defeat McGregor in the UFC, did enjoy a good amount of recognition, props, and broadened exposure. But for observers like Colby Covington, that buzz and hype from defeating the UFC’s golden child may no longer be the same.