Back in 2001, Frank and Lorenzo Fertitta bought Ultimate Fighting Championship (UFC) for a measly $2 million. 15 years and a few $100 million worth of investing and promotion later, and the world's biggest mixed martial arts (MMA) promotion is now worth close to $4 billion, according to company president Dana White.
Despite numerous reports stating otherwise, the fight company has not been officially sold for a staggering $4.2 billion to multiple investors.
It's an earth-shattering price tag that may be too astronomical for some, including Campbell McLaren, one of the original co-founders of UFC.