NEW YORK — Fight promotion as we used to know it is dead. Dirt has been heaped onto it by a diamond-encrusted shovel with the words “F*ck you” emblazoned on the handle.
For all the cringeworthy moments, over-the-top excess and borderline offensive speech (some not so borderline), there was one thing likely very clear to executives from Showtime, Mayweather Promotions and the UFC when they hopped onto planes Saturday in London to return home.
It all worked.
The numbers on YouTube and various other social media platforms were off the charts for the MayMac World Tour.