Sponsorships have been a topic of discussion in mixed martial arts for years. As the sport grows, so do the opportunities to make money; and with the boom of cryptocurrency, another option has been introduced to MMA in 2018.
Prior to Rory MacDonald winning the Bellator MMA welterweight title at Bellator 192, it was made known that he had acquired a cryptocurrency sponsorship in the form of Dash. The digital cash currency was one of many that garnered attention when the price of Bitcoin hit $10,000 towards the end of last year.
“This will hopefully be the first of many sponsorships with Dash, and hopefully what I see is Dash coming to the MMA community and hopefully Bellator jumps in on it and a lot of other fighters can reap the rewards,” MacDonald said during a pre-fight media call in January.