Israel Adesanya understands the media–and social media–far better than Robert Whittaker. His ability to promote a fight is undisputable.
But what will happen once the two fighters finally step into the Octagon at UFC 243?
“I’m all for Izzy selling the fight,” said Whittaker, the UFC Middleweight Champion. “That takes work off my plate.”
Whittaker is pitted against Adesanya in a Middleweight title unification fight this Saturday at Marvel Stadium in Melbourne, Australia. On paper, it appears that Whittaker, with advantages in his wrestling and elite striking, is well-positioned to put away interim champ Adesanya.