Rarely does a contest evoke fervent spirit based on pure entertainment value, removing the need for flashy promotion or contrived narratives. Justin Gaethje-Max Holloway epitomizes this notion to a T. Whether it gets staged as an undercard bout, a marquee attraction on a UFC Fight Night or even in a nondescript parking lot encounter, tickets would undoubtedly sell out like hotcakes. The added allure of the flagship BMF championship serves as the proverbial icing on the cake and elevates the stakes dramatically.
In this upcoming UFC 300 contest on Friday at T-Mobile Arena in Las Vegas, Gaethje will put his BMF championship on the line, having captured it with a second-round knockout of Dustin Poirier in July.