At last Thursday’s UFC London media day, Jorge Masvidal had a lot to say that struck a nerve within the fight world. The artificial rivalries generated by trash talk are often “stupid,” “corny” and “childish.” He took the media to task for adding accelerant to any little spark, a fair criticism given the full-on embrace of the McGregors and Covingtons of the world, and he questioned why the fans could not “see through the gimmicks” masquerading as personality. In his view, there was plenty of blame to go around, as well as a bill to pay.