TKO Boxing is here. In a groundbreaking announcement, UFC President Dana White and Saudi Arabian General Entertainment Authority Chairman Turki Alalshikh have unveiled a new boxing promotion under TKO Group Holdings. The partnership, revealed on March 5, 2025, marks a significant step in reshaping the sport of boxing globally.
The TKO Boxing promotion, backed by Saudi Arabia’s Public Investment Fund and entertainment conglomerate Sela, aims to create a premier platform for both established boxers and rising prospects. TKO Group Holdings, which manages UFC and WWE, will act as the managing partner, providing operational expertise and oversight.