Photo: Suzanne Teresa/Premier Boxing Champions
Most in the boxing world expected Leo Santa Cruz and Abner Mares to deliver inside the ring on Aug. 29. What wasn’t as certain was how well the featherweight tilt would fare in terms of viewership.
As it turns out, Santa Cruz and Mares produced a fight that generated more viewers to host network ESPN than any other bout in almost 20 years.
Premier Boxing Champions’ latest “PBC on ESPN” installment was a smashing success with viewers, allowing ESPN to rake in an average of 1.2 million viewers. According to Nielsen, the telecast peaked between midnight and 12:15 a.