Mixed martial arts skyrocketed in popularity, state-side, following the finale of the first season of the Ultimate Fighter reality show, where Forest Griffin and Stephan Bonnar ducked it out in a three-round classic. However, the sport had eyeballs glued to TV screens in Japan since the early 1990s, particularly following the inception of the PRIDE Fighting Championship. Today, the UFC dominates the global MMA landscape, with competitors such as Bellator and the PFL not able to come anywhere close to pulling in the revenue numbers that the UFC rakes in. Endeavor Group Holdings, the parent company of the UFC, posts record-breaking earnings virtually every quarter.
Biggest MMA Betting Upsets
