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Ben Affleck, Tom Brady, Serena Williams among celebrity investors in UFC

The UFC is going Hollywood. In a big way.

The mixed martial arts promotion has a host of new celebrity investors, including Ben Affleck and Serena and Venus Williams, according to an article published Thursday night by the Wall Street Journal. UFC officials, including president Dana White, confirmed the news on Twitter.

Also on Thursday night, late night talk show host Conan O'Brien announced he had also invested in the UFC, listing other celebrity names who have done the same: Tom Brady, Mark Wahlberg, Adam Levine, Cam Newton, LL Cool J, Maria Sharapova and Sylvester Stallone.