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Beloved former UFC staffer Burt Watson starts own MMA promotion

Now we’re really rolling.

Burt Watson, the beloved former UFC backstage supernova, is starting his own MMA promotion, it was announced Tuesday in a press release. Burt Watson Promotions will begin holding events this spring in South Florida under the name “We Rollnnn MMA,” a nod to his famous catchphrase. The promotion will run its first event June 15 at Hard Rock Event Center at Seminole Hard Rock Hotel & Casino Hollywood.

“I want to give fans a world-class product, and preparing each fighter for the bright lights of the next level is what I do,” Watson said in a press release.