Last week Bellator MMA announced a multi-year exclusive partnership with cbdMD, Inc., a company that produces cannabis based products. According to a press release cbdMD is now the “official CBD partner of Bellator MMA” and that the arrangement means cbdMD, “will receive a depth of integrated partnership assets, including category exclusive branding inside the Bellator cage, to promote cbdMD.”
Bloomberg reported that cbdMD, Inc. makes topicals, tinctures, and other CBD-based consumer products. CBD refers to cannabidiol, a non-intoxicating compound found in cannabis. Many companies claim that CBD can be effective for pain management, decreasing inflammation and aiding in exercise recovery.