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Bellator CEO Scott Coker open to UFC cross-promotion: ‘We got some killers in this league’

While the UFC may still be the most prominent mixed martial arts promotion company in the world today, Bellator FC comes in second. Over the recent years, in fact, a handful of former UFC champions and marquee names have crossed over to Bellator.

There are also talks about possible cross-promotion matchups. Two-division Bellator champion Ryan Bader, for one, wants a fight against UFC heavyweight champion Daniel Cormier, while featherweight and lightweight Bellator champion Patricio Freire wants a piece of UFC 145-pound champion Max Holloway.

Such matchups may only be possible through a video game for now, but Bellator CEO Scott Coker says he is open to doing a cross-promotion with the UFC.