Last week, we expressed the less-than-popular opinion that the booking of Kimbo Slice vs. Dada 5000 in the co-main event of Bellator 149 was perhaps the greatest matchmaking move in the promotion’s history. Our main argument was that, by booking such a clearly ridiculous, freakshow of a fight, Scott Coker was declaring once and for all that his promotion would not be attempting to compete with the UFC in terms of legitimate talent moving forward, but would instead be cashing in on the millennial driven, “so-bad-it’s-good” market that has begun to dominate the film and television industries in recent years.