It's hard to imagine Ultimate Fighting Championship (UFC) being under the control of someone other than promotion president Dana White, along with Frank and Lorenzo Fertitta.
In addition, the world's largest mixed martial arts (MMA) promotion would have never been the monster it is today had someone else purchased the organization back in 2001. That's because there were several other interested buyers looking to save the failing company.
Among them was American Top Team (ATT) owner Dan Lambert, who revealed his original plans to keep the promotion "very, very, small scale," running just a few shows each year with the hopes of getting MMA regulated by every state.