The UFC’s parent company Endeavor is preparing for an initial public offering (IPO) later this year, and CEO Ari Emanuel has a lot of his financial future tied up in the mixed martial arts promotion.
Endeavor is the primary owner of the UFC with 50.1-percent voting stock in the company along with partners Silver Lake Equity owning 22.9-percent and KKR owning 22.9-percent of the company.
As part of the latest filing with the Securities and Exchange Commission, Emanuel’s yearly salary was bumped from $1 million to $4 million with bonuses reaching a targeted $6 million but the bigger takeaway are the financial incentives he receives based on the company’s success.