When the earliest of early estimates came out for the UFC 226 pay-per-view buyrate, the total was pegged at below 400,000. With that card now three weeks in the rear view mirror, MMA Fighting’s Dave Meltzer has an update for everyone, and it looks like there’s no improvement on that figure.
According to industry sources, the current estimate for UFC 226 on pay-per-view is 380,000 buys, which is in line with how the early returns were trending.
It would put the July 7 show in line with January’s UFC 220 for the biggest number so far this year.