Eduardo de Lima black belt A.J. Agazarm used a planned 'takeover' of jiu-jitsu promoter Metamoris' Instagram account on Tuesday to instead chastise the organization and its promoter Ralek Gracie. Among a range of other complaints, Agazarm most notably claimed Metamoris has failed to pay him and other competitors for services rendered.
"For quite sometime you have been using my image, my likeness, and the likenesses of others to promote your business and the brand of Metamoris. You claim to represent the values that Jiu Jitsu stands for, but you have been hiding behind empty promises," Agazarm writes.