Even without a UFC title in his possession yet, Sean O’Malley is already becoming a superstar in his own right. Just last week, he sold out his $200 custom basketball jerseys within 39 seconds of posting it online.
“Sugar” Sean already broached the idea of launching his personal clothing line to make up for lost Reebok merch money. And it looks like these plans are coming to fruition sooner than later.
“We’re dropping some more stuff fight week (at UFC 252),” O’Malley told MMA Fighting. “Might be doing a collaboration with Cookies for some merch.