"A crummy commercial?!?"
You may or may not recall that line from A Christmas Story, the movie that now plays continuously on every television channel from Halloween to Boxing Day. Ralphie, the main character, has just learned that a hard-earned and long-anticipated "secret decoder pin" was really just a Greatest Generation-era viral marketing tool for rich, chocolatey Ovaltine.
In watching some of the UFC's recent events, specifically those broadcast from Fight Island, I started to get that "crummy commercial" feeling. Like someone was trying to talk me into something, but I couldn't quite make out the language.