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Sporting KC: Looking back at the perfect rebrand

Sporting KC (Photo by Ed Zurga/Getty Images)

Sporting KC has been one of the most successful teams in recent MLS history. And it all stemmed from a controversial rebrand a decade ago.

A radical rebrand led Sporting Kansas City to where it sits today. It all started in August 2006, when Lamar Hunt, just four months before his death, sold the Kansas City Wizards to a local ownership group made up of six businessmen led by Cliff Illig and the late Neal Patterson.

Things got moving in 2007 when the club finalized details for their new stadium in Kansas City, Missouri, but the economic crisis held the construction off and they eventually moved the stadium site to the other side of the border in Kansas City, Kansas.