In professional sport, it can often seem like winning is everything. The pursuit of success is relentless, and it often comes at the expense of everything else. Just look at the drugs culture in cycling, the diving culture in football, the desire to cheat in almost top-level sport.
Sadly, this degrades the value of morality. Being a sportsman is seen as less important as being a winner, either on an individual basis or a collective one. As long as you win, it is seen as acceptable. The ends justify the means, somewhat.
However, this week, we were presented with a wonderful example of an organisation taking the opposite tack.